01
Hero Film
A cinematic launch film or brand piece designed to make one idea feel larger than the media spend.
Project
- Concept + direction
- 15–60 sec master film
- Social cutdowns
MUJA Cinema
Choose a world.
Original films and authored projects shown as films — not portfolio cards. Select a title below and the screen moves with you.
Visual worlds
No captions. Just frames.
Ongoing creative partnership
KAPRA IA × MUJA STUDIOS
Muhammed Jabir, founder of MUJA Studios, supports Spanish-based Kapra IA as a senior AI filmmaker and creative production partner — developing hybrid live-action work, cinematic vertical films, recurring worlds and sports advertising.
The point is not to make “AI-looking content.” It is to use AI as part of the filmmaking pipeline: extending what was captured in camera, creating shots conventional production cannot easily deliver, and protecting performance, identity, continuity and cinematic language across the final piece.
Hybrid AI + Live ActionMicro Vertical FilmsWorldbuildingSports Advertising
Read the Kapra IA case study ↗
What clients can buy
A production partner, not an AI vendor.
We sell finished creative outcomes. The technology stays behind the work. Come with a launch, a campaign, a product, a sports moment or simply a problem that conventional production makes difficult.
02
Campaign World
One visual world that can generate a whole campaign — consistent characters, locations, style and story.
Campaign
- World + character system
- Multiple videos
- Stills + variants
03
Impossible Visuals
Shots that are impractical, unsafe, slow or disproportionately expensive to produce with a physical shoot.
Production
- VFX-style sequences
- Product / environment builds
- High-iteration shot design
04
Always-On Studio
An embedded monthly creative team for brands that need a reliable stream of campaign-ready content.
Retainer
- Monthly creative direction
- Recurring films + cutdowns
- Priority production
Case studies
Filmmaking problems, not AI demos.
MUJA’s strongest work is about solving production problems: blending AI into real footage, turning real influencers into narrative characters, maintaining continuity across multi-shot stories, and creating campaign worlds that can keep expanding.
Kapra IA × MUJA StudiosOngoing senior AI filmmaking support · Spain / London
Master case study
AI that disappears into the filmmaking.
For Kapra IA, MUJA works across hybrid live-action integration, cinematic vertical films, influencer-led worlds, sports advertising and narrative experiments. The ambition is simple: the audience should experience the film first — not the tool used to make it.
Hybrid productionReal studio footage becomes the anchor; AI extends coverage, environments, transitions, VFX and shots that were never captured physically.
Narrative systemsRecurring characters, spatial continuity, performance matching, art direction and shot logic are treated like film production — not isolated prompting.
01
Valgardi Games
Three real-studio game-show episodes enhanced with invisible generative production and VFX support.
02
Micro Vertical Films
Real influencers, used with permission, re-authored as characters inside action and space-opera worlds.
03
Pirate / Dead Calm
Multi-character narrative continuity: blocking, performance, identity, POV and story beats across an expanding pirate world.
04
Sports Advertising
Women’s basketball campaign work and cinematic athlete portraiture built for social-first distribution.
Why MUJA
Production logic has changed.
A strong idea should not die because the location, set, talent, weather, stunt or VFX budget is out of reach. We design around the creative ambition first, then engineer the production path.
Idea first. Tool second.
Direction before generation
Every project starts with the brief, audience, emotion and visual logic — not with a model or software feature.
World consistency
We build repeatable character and environment systems so a campaign feels authored rather than assembled from disconnected clips.
More from one idea
A single creative world can produce a master film, variations, vertical cutdowns and stills without rebuilding production from zero.
How we work
Brief to finished film.
MUJA runs like a production company. The generative layer is part of the pipeline, not the product being sold.
01
Find the sell
We reduce the brief to one thing the audience should feel, understand or remember.
02
Build the world
Concept, treatment, references, characters, locations, visual rules and shot language are locked before production scales.
03
Engineer the shots
We produce and iterate sequences with continuity, performance, camera logic and brand consistency in mind.
04
Finish like film
Edit, pacing, sound, grade, titles and deliverables turn generated material into a finished piece of communication.
05
Multiply the campaign
Once the world works, we adapt it into platform-specific versions, new scenes and supporting stills.
Founder / Senior AI Filmmaker
MUJA
Muhammed Jabir · London
A former radio storyteller turned filmmaker, Muhammed Jabir founded MUJA Studios around a simple belief: new production tools should expand authorship, not replace it.
Alongside leading MUJA, he supports Spanish-based Kapra IA as a senior AI filmmaker and creative production partner, working across hybrid live-action integration, cinematic vertical films, narrative worldbuilding and sports advertising.
Grand Jury Award · Best FilmCinéum Cannes screening · 2026London · Worldwide
Start a project
Give us the problem.
Tell us what you're launching, what you need people to feel, the deliverables, deadline and budget range. We’ll come back with a production direction — not a generic menu of AI services.